Generational gap and its implications for brand
There is no issue in accepting the fact that we live in an ever changing world. The wide gap in different generation is there for everyone to see. Interestingly older generation, the baby boomer still...
View ArticleBrand positioning: 5 pillars that help
Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying...
View ArticleHow to sustain your brand indispensability in 2013
We live in a world that is changing. What is true now may become obsolete in few hours. So we can rightly say nothing is absolutely indispensable. But that is not a reason to become lazy and give up on...
View ArticleHugo Chavez: 6 building blocks for Social/Digital media success
Late Venezuela’s President Hugo Chavez was an outstanding leader. Yesterday, his life was caught short after a long drawn battle with cancer which lasted for about two years. For many Venezuelans,...
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